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[新傳說] 征集廣告詞

類別:故事大全 | 來自:網絡整理 | 發布時間:2019-05-10 | 人氣值:

  張炳才開了家彩票店,大星酒廠的龔廠長經常來買彩票,一來二去,兩人成了朋友。
  
  這段時間,龔廠長經常唉聲嘆氣的。張炳才問他怎么了,龔廠長就說起了自己的煩惱:原來,大星酒廠最近新上市了一種高濃度的白酒,口感醇香,品質純正,可惜沒有知名度,銷量一直不好。酒廠搞過一些營銷活動,效果都不太好。
  
  張炳才想了想,對龔廠長說:“現在很時興搞征集活動,有工廠征集產品廣告詞的,有城市征集文明用語的,有景區征集旅游口號的,你也可以搞一個廣告詞征集活動。”說完,他打開電腦,找到相關網頁給龔廠長看。
  
  龔廠長心動了,請張炳才策劃一下。張炳才答應試試,沒多長時間,就提供了一個方案。
  
  龔廠長一看,方案很好,就是獎金有點高:采用獎一名,獎金五萬元。龔廠長把頭直搖,說:“一個廣告詞就給五萬,太多啦!”
  
  張炳才笑著說:“搞征集活動,大獎一定要大,才有吸引力,而且好的廣告詞值這個價。”
  
  龔廠長撓撓頭說:“實在太高了,要降下來……”
  
  張炳才說:“獎金不高,就會失去吸引力,所以不能降。如果你真的要省錢,還是有辦法,不過這可要昧著良心了。”
  
  龔廠長問:“什么辦法?”
  
  張炳才得意地說:“偷梁換柱!你要先找一個靠得住的人,最好是人在外地。活動一開始,就讓他從郵局寄一封信到廠里來。”
  
  龔廠長不明白,張炳才接著說:“一般作者要花時間思考,所以投稿不會太快。按照評選方案,如果廣告詞出現相同的,就采用先收到的。所以那個信封是關鍵,因為上面有郵戳,時間上占了先機。如果你征集到了滿意的廣告詞,就把這廣告詞打印出來,寫上寄信人的名字,變成了寄信人先投稿,就把真正的作者擠掉了。寄信人是你的人,錢還不是在你的手里嗎?”
  
  龔廠長一想,這招真絕!這樣一來,采用獎的錢省了,其他的入圍獎、鼓勵獎就花不了多少錢了。
  
  龔廠長大喜過望,問張炳才是怎么想到這個主意的,張炳才得意地說:“我以前參加過很多征集活動,時間久了,就發現有的主辦方不誠信,盡玩貓膩。”
  
  經過一番策劃,大星酒廠在報紙、網絡等各種媒體上發布了廣告詞的征集消息。因為獎金豐厚,全國各地參賽的人非常踴躍,參賽作品源源不斷。
  
  征集活動截止后,龔廠長組織專家組反復研究,確定了一條大家都很滿意的廣告詞。這個作者是山東的一個大學生,龔廠長就把他的作品調了包。
  
  征集活動圓滿結束,大星酒廠的知名度大幅度提升,酒的銷量也直線上升。龔廠長笑得合不攏嘴,為了感謝張炳才,他特地送上了五百元紅包和一箱酒。
  
  這天晚上,張炳才正得意地喝著酒,在山東讀大學的兒子打電話回家。
  
  聊著聊著,兒子說最近自己參加了家鄉大星酒廠的廣告詞征集活動,酒廠采用的廣告詞跟自己的作品一模一樣。兒子還懊惱地說,自己第三天就寄掉了作品,沒想到還有人比他更快,真是太可惜了。
  
  張炳才心里一愣,莫非……他趕緊打電話給龔廠長,寒暄幾句后,說想知道廣告詞真正的作者是誰。龔廠長說,作者來自山東,是一個在校大學生,名字記不清了,好像是姓張。張炳才嘴巴抖動了幾下,卻一句話也說不出來……

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